When 40% of your support inbox is noise

Every shared inbox drifts toward noise: newsletters, vendor pitches, "quick question" emails that belong to sales, and notification mail from your own tools. At three people, that noise is not annoying — it is the reason real messages get answered late.
Four filters that do most of the work
- Route, don't delete. Vendor pitches and partnership requests belong in a separate view, not the bin. Some of them become customers.
- Match on the sender, not the subject. Subject lines vary; senders repeat.
- Kill your own notifications at the source. Most of the "system mail" is a setting in another tool.
- One rule per week, not a batch of twenty. Rules nobody reviews become a second inbox problem.
What to measure
Not "spam filtered". Measure how many conversations a person had to open before finding one that needed them. That number is the cost of noise, and it goes down when the rules are right.
How a shared inbox works · the complete guide
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